Landing page launch checklist for grant software

Launching a grant management product before the console is open to everyone is normal. The public site has one job: make the proposition clear enough that the right funders book a sales call, while keeping unfinished or private surfaces out of the way.

Use this checklist before sending traffic to a new grant software landing page.

1. Make the homepage answer the buying question

The homepage should say who the product is for, what workflow it replaces, and why it is credible. For grant software, that usually means:

• Supported funder types and markets.
• The application-to-award workflow.
• Due diligence and register checks.
• Human decision-making boundaries.
• Audit trail and export posture.
• Applicant experience.

Avoid making pricing the centre of the page before the offer is settled. A demo-led launch is often clearer than a premature self-serve pricing table.

2. Keep private surfaces private

If the console is not part of launch, do not let search engines index it. The same applies to login, owner dashboards, applicant token pages, grantee report pages, board packs, API routes and duplicate landing variants.

Use both layers:

• robots.txt for crawler guidance.
• Per-page robots metadata for noindex/no-follow intent.

Neither replaces real authentication, but both reduce accidental exposure in search results.

3. Check accessibility before polish

For a marketing launch, accessibility failures usually come from basic issues: ambiguous buttons, weak focus states, layout overlap on mobile, missing labels in forms, headings out of order and links that only make sense visually.

Run keyboard checks and an automated accessibility scan, but also read the page like a human. A grant product asks applicants and reviewers to trust the funder; the public site should model that same clarity.

4. Ship security headers

A simple public site still needs browser hardening:

• Content-Security-Policy
• Strict-Transport-Security
• X-Content-Type-Options
• X-Frame-Options or frame-ancestors
• Referrer-Policy
• Permissions-Policy

If embedded applicant forms are planned later, keep framing denied by default and require an explicit allow-list before customers embed forms on their own domains.

5. Use analytics carefully

Marketing analytics can be useful for sales calls, but do not run it on applicant pages or the funder console by default. Consent-gate it where required and keep the language plain. A privacy page should explain what runs on the marketing site and what never touches applicant data.

6. Verify the launch route table

Before launch, build the site and read the generated route table. Confirm the canonical homepage exists, duplicate or experimental routes are noindex, the sitemap contains only intended public pages, and removed pages return the right status.

For a demo-led launch, the final state should be boring: homepage, product pages, blog, security, legal pages, and a clear demo form.